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marketing philosophy

См. также в других словарях:

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing ethics — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing activation — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Philosophy of futility — is a phrase coined by Columbia University marketing professor Paul Nystrom to describe the disposition caused by the monotony of the new industrial age. Nystrom observed the natural effect of this malaise was seeking gratification found in… …   Wikipedia

  • Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product …   Wikipedia

  • Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… …   Wikipedia

  • Philosophy of business — The Development of management theory and philosophy considers the fundamental principles that underlie the formation and operation of a business enterprise; the nature and purpose of a business, for example, is it primarily property or a social… …   Wikipedia

  • Marketing — Der Begriff Marketing oder Absatzwirtschaft bedeutet marktgerechte und marktgerichtete Unternehmensführung und bezeichnet zum einen den Unternehmensbereich, dessen Aufgabe (Funktion) es ist, Waren und Dienstleistungen zu vermarkten; zum Anderen… …   Deutsch Wikipedia

  • Marketing supply chain — The marketing supply chain is the chain of suppliers that an organization relies on to produce marketing materials (print, promotional products and point of sale) to market their products and services. The marketing supply chain is often made up… …   Wikipedia

  • marketing concept — / mɑ:kɪtɪŋ ˌkɒnsept/ noun a business idea or philosophy based on the importance of profit, consumer satisfaction and the welfare of the general public …   Marketing dictionary in english

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